Re: [GRG] Testing longevity messages

Dear Daria,
I think this is a really interesting and important approach.
Following up from Johnny’s thoughts, it’s not clear to me whether
your target audience will already have some knowledge of aging
research, which of course will affect how you tailor your message. 
I think as a field we need to do all sorts of convincing, that is,
we need less people opposed to life extension research, we need more
people interested in aging, more people active in combating aging,
etc.  For instance, as the surveys show, most people are not even
aware of research on aging and this is one of the first things we
need to change; in this context, a simple message pointing out that
aging can be manipulated and both lifespan and healthspan extended I
think is one way to go, like here:http://ift.tt/1tlyv0o
But then we also need to convince people that life extension
research is worthwhile and will not lead to overpopulation or other
catastrophic consequences.  So far some audiences, like other
scientists, we may need to go into more detail.  I have some essays
on this on my website, like this one which also covers the major
counter arguments to research on aging:http://ift.tt/1tlysBC
Then we also need messages on how to convince people already
interested in aging research to take action. I’m not sure about
this, but I would guess it depends on what sort of action you are
expecting. If you are hoping for people to, say, give money to a
nonprofit then the message will reflect this, for instance by
showing how important the work of the nonprofit thus far has been.
I hope this helps and I would be very interested to know of the
results you obtain.
Thanks,
JP
On 29/12/2014 08:44, Daria wrote:

Dear Colleagues,

We have funding to perform up to 3 focus groups
to test messages to convince people that we need to combat
aging. The testing will be done in Moscow in January-February,
2015. The target audience is limited to people with a
university degree.

We, as a global community, need research data on
what messages work to convince people to fight aging, what
work less, what counterarguments arise, how they can be
countered effectively. We need it to speak to philanthropists,
scientists, civil servants, journalists, our friends and
relatives.

This study should be one out of many in the
future; we should test it in many cultures.

Right now, we are at the stage of collecting the
messages to test.

Therefore, please send us your ideas on:

  §  What messages do you use to convince people of
the need to combat aging

  §  What messages work best to convince people of the
need to combat aging for you and for other activists?

  §  What messages cause the opposition? Which kind?
How do you or other people counter it?

  §  What is the best order of messages to convince
people step by step?

We are collecting the messages during the next
week. Please send your ideas to us on email or insert them
into the Google Doc: http://ift.tt/1tAWmyQ

We would also be thankful for your advice on
focus group information and on the similar studies done before
(apart from Pew research on radical life extension
technologies and perception of aging population as a problem http://ift.tt/191mX9Y and http://ift.tt/1czhvic).

Daria Khaltourina

Board member of the International Longevity
Alliance http://ift.tt/1tAWkXK

Board Chair of the Council for Public Health and
Demography, Moscow http://sozd.org/en 

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About Johnny Adams

My full-time commitment is to slow and ultimately reverse age related functional decline to increase healthy years of life. I’ve been active in this area since the 1970s, steadily building skills and accomplishments. I have a good basic understanding of the science of aging, and have many skills that complement those of scientists so they can focus on science to advance our shared mission. Broad experience Top skills: administration, management, information technology (data and programming), communications, writing, marketing, market research and analysis, public speaking, forging ethical win-win outcomes among stakeholders (i.e. high level "selling"). Knowledge in grant writing, fundraising, finance. Like most skilled professionals, I’m best described as a guy who defines an end point, then figures out how to get there. I enjoy the conception, design, execution and successful completion of a grand plan. Executive Director Gerontology Research Group (GRG). Manages Email discussion forum, web site, meetings and oversees supercentenarian (oldest humans, 110+ years) research. CEO / Executive Director Carl I. Bourhenne Medical Research Foundation (Aging Intervention Foundation), an IRS approved 501(c)(3) nonprofit. http://www.AgingIntervention.org Early contributor to Supercentenarian Research Foundation. Co-Founder Geroscience Healthspan Forum. Active contributor to numerous initiatives to increase healthy years of life. Co-authored book on conventional, practical methods available today to slow the processes of aging – nutrition, exercise, behavior modification and motivation, stress reduction, proper supplementation, damage caused by improper programs, risk reduction and others. Fundamental understanding of, and experience in the genomics of longevity (internship analyzing and curating longevity gene papers). Biological and technical includes information technology, software development and computer programming, bioinformatics and protein informatics, online education, training programs, regulatory, clinical trials software, medical devices (CAT scanners and related), hospital electrical equipment testing program. Interpersonal skills – good communication, honest, well liked, works well in teams or alone. Real world experience collaborating in interdisciplinary teams in fast paced organizations. Uses technology to advance our shared mission. Education: MBA 1985 University of Southern California -- Deans List, Albert Quon Community Service Award (for volunteering with the American Longevity Association and helping an elderly lady every other week), George S. May Scholarship, CA State Fellowship. BA psychology, psychobiology emphasis 1983 California State University Fullerton Physiological courses as well as core courses (developmental, abnormal etc). UCLA Psychobiology 1978, one brief but fast moving and fulfilling quarter. Main interest was the electrochemical basis of consciousness. Also seminars at the NeuroPsychiatric Institute. Other: Ongoing conferences, meetings and continuing education. Aging, computer software and information technology. Some molecular biology, biotech, bio and protein informatics, computer aided drug design, clinical medical devices, electronics, HIPAA, fundraising through the Assoc. of Fundraising Professionals. Previous careers include: Marketing Increasing skill set and successes in virtually all phases, with valuable experience in locating people and companies with the greatest need and interest in a product or service, and sitting across the table with decision makers and working out agreements favorable to all. Information Technology: Management, data analysis and programming in commercial and clinical trials systems, and bioinformatics and protein informatics. As IT Director at Newport Beach, CA based technology organization Success Family of Continuing Education Companies, provided online software solutions for insurance and financial professionals in small to Fortune 500 size companies. We were successful with lean team organization (the slower moving competition was unable to create similar software systems). Medical devices: At Omnimedical in Paramount CA developed and managed quality assurance dept. and training depts. for engineers, physicians and technicians. Designed hospital equipment testing program for hospital services division. In my early 20’s I was a musician, and studied psychology and music. Interned with the intention of becoming a music therapist. These experiences helped develop valuable skills used today to advance our shared mission of creating aging solutions.
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