I think this is a really interesting and important approach.
Following up from Johnny’s thoughts, it’s not clear to me whether
your target audience will already have some knowledge of aging
research, which of course will affect how you tailor your message.
I think as a field we need to do all sorts of convincing, that is,
we need less people opposed to life extension research, we need more
people interested in aging, more people active in combating aging,
etc. For instance, as the surveys show, most people are not even
aware of research on aging and this is one of the first things we
need to change; in this context, a simple message pointing out that
aging can be manipulated and both lifespan and healthspan extended I
think is one way to go, like here:http://ift.tt/1tlyv0o
But then we also need to convince people that life extension
research is worthwhile and will not lead to overpopulation or other
catastrophic consequences. So far some audiences, like other
scientists, we may need to go into more detail. I have some essays
on this on my website, like this one which also covers the major
counter arguments to research on aging:http://ift.tt/1tlysBC
Then we also need messages on how to convince people already
interested in aging research to take action. I’m not sure about
this, but I would guess it depends on what sort of action you are
expecting. If you are hoping for people to, say, give money to a
nonprofit then the message will reflect this, for instance by
showing how important the work of the nonprofit thus far has been.
I hope this helps and I would be very interested to know of the
results you obtain.
On 29/12/2014 08:44, Daria wrote:
We have funding to perform up to 3 focus groups
to test messages to convince people that we need to combat
aging. The testing will be done in Moscow in January-February,
2015. The target audience is limited to people with a
We, as a global community, need research data on
what messages work to convince people to fight aging, what
work less, what counterarguments arise, how they can be
countered effectively. We need it to speak to philanthropists,
scientists, civil servants, journalists, our friends and
This study should be one out of many in the
future; we should test it in many cultures.
Right now, we are at the stage of collecting the
messages to test.
Therefore, please send us your ideas on:
§ What messages do you use to convince people of
the need to combat aging
§ What messages work best to convince people of the
need to combat aging for you and for other activists?
§ What messages cause the opposition? Which kind?
How do you or other people counter it?
§ What is the best order of messages to convince
people step by step?
We are collecting the messages during the next
week. Please send your ideas to us on email or insert them
into the Google Doc: http://ift.tt/1tAWmyQ
We would also be thankful for your advice on
focus group information and on the similar studies done before
(apart from Pew research on radical life extension
technologies and perception of aging population as a problem http://ift.tt/191mX9Y and http://ift.tt/1czhvic).
Board member of the International Longevity
Board Chair of the Council for Public Health and
Demography, Moscow http://sozd.org/en