Re: [GRG] Testing longevity messages

Dear Colleagues, your advice is of such high quality that only this group was able to provide. Please send us more of your ideas! We will compose a set of messages for rating and ask you to rate them, and only after this we will test them on regular people. Happy 2015 year! Daria Tue, 30 Dec 2014 21:08:47 -0800 от “Mallory E. McLaren” :

Maybe the better way to frame the issue for broader society is to gauge whether people would support and/or partake in a treatment that was merely presented as giving them a greater chance to avoid frailty.  For example, a treatment that showed promise to keep one’s mind sharper for longer and to keep one’s bone mass denser for longer.
Assuming this would be the best angle, there still exists the question of how to brand, in everyday terms, the avoidance of frailty, without using one of the terminologies that causes such pushback.
I would enjoy input from the GRG body on creative terminologies that say “avoid frailty” without saying “avoid frailty,” “regeneration,” “resilience,” mention “aging,” “longevity,” or any of the like. 
Perhaps “healthy lifestyle maintenance?”  I really risk running into the absurd with this brainstorm, but we desperately need a workable term that doesn’t raise red alarms among “the people” — whoever they are.

Mallory McLaren, J.D.

On Tue, Dec 30, 2014 at 8:43 PM, Florin Clapa wrote:

Hi Daria,
Thanks for offering me an excuse to finally put
together this list of surveys and perspectives
about attitudes toward longevity and aging. It may
prove useful.There are interesting results and possible insights
hiding in these surveys. One
of the surveys indicates that over 80% of the respondents
(which presumably live in the United States) would choose an
unlimited lifespan if they could remain mentally and physically
healthy. The similarly-worded Levada
survey found that at most only 19% of Russian respondents
would choose an unlimited lifespan, although another 29% would
choose to live “several times more than people now live.” In
both cases, emphasizing health made longevity a more attractive
option. A survey
of Australians found that 65% support the development of a
medical treatment that could increase the maximum human lifespan
even though only 35% claimed that they would personally use it.
Even the more negative surveys indicate that there are millions
that desire much longer lifespans. Besides thinking about how to
make longevity a more attractive prospect, it may also help to
determine how to motivate the millions that already agree with
us to take action and what action they need to take.
Other potentially-helpful perspectives can be found in
the articles comparing the development of longevity
treatments to contraceptives, HRT, and IVF. 
AustraliaListening to public concerns about human
life extension (2010)
Public attitudes towards human life extension by intervening in
ageing (2010) reassurances do the community need
regarding life extension? Evidence from studies of community
attitudes and an analysis of film portrayals. (2014)
Living to 120? Canadians say no thank you: CARP Poll (2013) long would you want to
live if you could freely choose? (2009) long do the Russians want to live? (2012)
United KingdomDying Matters Death and Dying Survey (2011)
United StatesUncovering a Broader Desire For Extended Lifespan (2012)
Living to 120 and Beyond: Americans’ Views on Aging, Medical
Advances and Radical Life Extension (2013), English-speakersThe Longevity
Attitude Survey (2004)
Data from the Psychological Frontline (2005) In Attitudes Toward Life, Death,
and Progress (2007)’s your reaction to
this pursuit? If you had the opportunity to live forever
– albeit cybernetically – would you do it? (2012) Long do You Want to Live? (2009-present)
Transhumanists, immortalistsIBG
survey results (2005) life extensionist (2009)
Do All Transhumanists Want Immortality? No? Why Not? (Terasem
Survey, Part 1) (2012) researchersProfessional and personal attitudes of researchers in ageing
towards life extension. (2009) treatments compared to contraceptives, HRT, and IVF
Anticipating the anti‐ageing pill (2009)
Anticipating the use of life extension technologies (2010)

Florin Clapa

On 12/29/2014 12:44 AM, Daria wrote:

Dear Colleagues,

We have funding to perform up to 3 focus groups
to test messages to convince people that we need to combat
aging. The testing will be done in Moscow in January-February,
2015. The target audience is limited to people with a
university degree.

We, as a global community, need research data on
what messages work to convince people to fight aging, what
work less, what counterarguments arise, how they can be
countered effectively. We need it to speak to philanthropists,
scientists, civil servants, journalists, our friends and

This study should be one out of many in the
future; we should test it in many cultures.

Right now, we are at the stage of collecting the
messages to test.

Therefore, please send us your ideas on:

  §  What messages do you use to convince people of
the need to combat aging

  §  What messages work best to convince people of the
need to combat aging for you and for other activists?

  §  What messages cause the opposition? Which kind?
How do you or other people counter it?

  §  What is the best order of messages to convince
people step by step?

We are collecting the messages during the next
week. Please send your ideas to us on email or insert them
into the Google Doc:

We would also be thankful for your advice on
focus group information and on the similar studies done before
(apart from Pew research on radical life extension
technologies and perception of aging population as a problem and

Daria Khaltourina

Board member of the International Longevity

Board Chair of the Council for Public Health and
Demography, Moscow 

About Johnny Adams

My full-time commitment is to slow and ultimately reverse biological aging and age related decline for more years of healthy living. I’ve been active in this area since the 1970s, steadily building skills and accomplishments. I have a good basic understanding of the science of aging, and have many skills that complement those of scientists so they can focus on science to advance our shared mission. Broad experience Top skills: administration, management, information technology (data and programming), communications, writing, marketing, market research and analysis, public speaking, forging ethical win-win outcomes among stakeholders (i.e. high level "selling"). Knowledge in grant writing, fundraising, finance. Like most skilled professionals, I’m best described as a guy who defines an end point, then figures out how to get there. I enjoy the conception, design, execution and successful completion of a grand plan. Executive Director Gerontology Research Group (GRG). Manages Email discussion forum, web site, meetings and oversees supercentenarian (oldest humans, 110+ years) research. CEO / Executive Director Aging Intervention Foundation (dba for Carl I. Bourhenne Medical Research Foundation), an IRS approved 501(c)(3) nonprofit. Early contributor to Supercentenarian Research Foundation. Co-Founder Geroscience Healthspan Forum. Active contributor to numerous initiatives to increase healthy years of life. Co-authored book on conventional, practical methods available today to slow the processes of aging – nutrition, exercise, behavior modification and motivation, stress reduction, proper supplementation, damage caused by improper programs, risk reduction and others. Fundamental understanding of, and experience in the genomics of longevity (internship analyzing and curating longevity gene papers). Biological and technical includes information technology, software development and computer programming, bioinformatics and protein informatics, online education, training programs, regulatory, clinical trials software, medical devices (CAT scanners and related), hospital electrical equipment testing program. Interpersonal skills – good communication, honest, well liked, works well in teams or alone. Real world experience collaborating in interdisciplinary teams in fast paced organizations. Uses technology to advance our shared mission. Education: MBA 1985 University of Southern California -- Deans List, Albert Quon Community Service Award (for volunteering with the American Longevity Association and helping an elderly lady every other week), George S. May Scholarship, CA State Fellowship. BA psychology, psychobiology emphasis 1983 California State University Fullerton Physiological courses as well as core courses (developmental, abnormal etc). UCLA Psychobiology 1978, one brief but fast moving and fulfilling quarter. Main interest was the electrochemical basis of consciousness. Also seminars at the NeuroPsychiatric Institute. Other: Ongoing conferences, meetings and continuing education. Aging, computer software and information technology. Some molecular biology, biotech, bio and protein informatics, computer aided drug design, clinical medical devices, electronics, HIPAA, fundraising through the Assoc. of Fundraising Professionals. Previous careers include: Marketing Increasing skill set and successes in virtually all phases, with valuable experience in locating people and companies with the greatest need and interest in a product or service, and sitting across the table with decision makers and working out agreements favorable to all. Information Technology: Management, data analysis and programming in commercial and clinical trials systems, and bioinformatics and protein informatics. As IT Director at Newport Beach, CA based technology organization Success Family of Continuing Education Companies, provided online software solutions for insurance and financial professionals in small to Fortune 500 size companies. We were successful with lean team organization (the slower moving competition was unable to create similar software systems). Medical devices: At Omnimedical in Paramount CA developed and managed quality assurance dept. and training depts. for engineers, physicians and technicians. Designed hospital equipment testing program for hospital services division. In my early 20’s I was a musician, and studied psychology and music. Interned with the intention of becoming a music therapist. These experiences helped develop valuable skills used today to advance our shared mission of creating aging solutions.
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