Dear GRG Member,
Time Magazine Cover Story
THIS BABY COULD LIVE TO BE 142 YEARS OLD
February 23, 2015
What follows is useful because in order to create aging solutions we need to understand the business climate, as well as public perception and receptivity to our mission.
Since Time Inc advertisers are mostly for profit and they would like to sell their products and services, it’s worth noting that they find the public receptive to this issue.
Coveted back cover ad headline:
“Your retirement could last longer than your career. Now what?” by Merrill Lynch and Bank of America.
Other full page ads are for
Huntsman Cancer Institute, University of Utah.
Rosetta Stone language training
SAP, computer systems
Meningitis public service announcement
Siemens urban rail systems
Supermicr computer servers
American Cruise Lines
NEDA eating disorders
GSK for COPD therapy
Peace Corps (1/3 page)
Hennion & Walsh bond investments
The Great Courses offering “The Art of Storytelling”
POM pomegranate drink
Pfizer Prevnar 13 heart disease medication
Geico insurance – Interesting: picture of computer, no gecko
Might these businesses sponsor research by GRG or others?
There was a recent article in Steve Norton’s Wall Street Journal blog
Time Inc. Pins Turnaround on Big Data, Specialty Content
He said: Amid falling print subscription and advertising revenue, Time is betting that premium content paired with data analysis will return it to growth and complete its pivot to become a technology company.
So even though Time hasn’t been doing so well, they probably have based their bet on the content of this issue on good research via data mining.
I’ll send summaries of other articles as time permits. For more buy it at the newsstand or here:
John M. “Johnny” Adams
Executive Director Gerontology Research Group
(949) 922-9786 cell
CEO / Exec. Director
Carl I. Bourhenne Medical Research Foundation / Aging Intervention Foundation