[GRG] The Best Wearables Will Be The Ones You Throw Away” makes some very good point

Dear GRG Member,

Melody Winnig comes through for us again with some great information on a major and valuable trend – wearable health monitoring technology.

Johnny

From: melody winnig
Sent: Wednesday, April 08, 2015 10:51 AM
To: Vince Giuliano; melody winnig; James Watson; Johnny Adams; MikeNewGmail; Christian Oliver
Subject: The Best Wearables Will Be The Ones You Throw Away” makes some very good point

The Best Wearables Will Be The Ones You Throw Away

How do you measure the success of wearables? When you don’t need them at all.

Written By Jun Lee and Mikkel Brok Kristensen http://ift.tt/1OeVqpR

The market for wearable electronics seems to be exploding: forecasters estimate that we will see growth at a compound annual rate of 35% over the next five years with 148 million units shipped by 2019. The data appears impressive until you consider that only two years ago forecasters were predicting shipments of twice that amount—over 300 million by 2018. Why are the numbers declining?

The future of wearables is not about creating the single best product for all eternity.

Amid fizzy expectations for the ill-fated Google Glass and the new Apple Watch, the wearables market continues to be plagued by persistent barriers to adoption. The reason is that developers are spending an inordinate amount of time looking for the silver bullet—the “iPhone” of the wearables market—that will create a long-term relationship with users. In reality, the most successful new wearables are actually the ones that embrace their temporary status. Developers need to change their way of thinking: Rather than invent reasons for users to live with wearables, they need to think of gradually moving people through phases of new learning and behavioral change. For truly innovative wearables, the goal is obsolescence.

Wearing Out Their Welcome
Before wearables even existed as a market category, we have been observing and tracking how people from different parts of the world try and adopt different kinds of wearable technology into their lives. In our studies, we’ve found that users quickly lose interest in data—how many steps per day or what types of sleep cycles—once they understand the most effective intervention points for behavior change. One of the people we met in Hangzhou, China, for example, stopped using her Nike Fuelband after a few months because it so effectively answered her real question: Which activities during my day burn the most calories?

One of our study respondents based in New York suffered from a vitamin D deficiency. With his Jawbone wearable, he was able to collect vast amounts of sleep data that allowed his doctor to track his condition and make a plan for future treatment. After successfully collaborating with health care providers, however, the patient stopped wearing the Jawbone, and it now sits in a drawer in his bedside table. Instead of designing a more sophisticated version of the Jawbone with ever-more features, designers would do better to note users’ genuine motivations when engaging with these devices.

For truly innovative wearables, the goal is obsolescence.

One of our respondents in the same study spent her entire childhood in France. She told us that she didn’t understand the American obsession with calorie labels at restaurants and on food packages . She felt she had been raised to develop appropriate “instincts” around how much to eat and when. Americans, in her eyes, were so fixated on getting the numbers right that they lost all connection with their intuition about a balanced meal. Her analysis provides an astute way forward for innovation in wearables: it’s less about delivering on measurements and more about providing users with the “training wheels” to access their own instincts.

Loving and Leaving Data
In this study as well as others we’ve conducted, we’ve found that the people who successfully reconnected with their intuition did so using not calories counts or footsteps but a wide assortment of more idiosyncratic measurement tools . Whether it was fitting into a favorite “little black dress,” drinking a certain amount of green smoothies in the morning, or climbing comfortably up three flights of stairs, individuals have unique ways of assessing their own experiences.

Today’s wearables still use the most simplistic metrics like steps and calories, a repertoire that in reality is not very meaningful for most people. But by incorporating more idiosyncratic gauges and enabling wearables to track what users want to track— not the number of steps but maybe the number of times the user takes the stairs instead of the elevator— individuals can begin to embrace wearables’ temporary role as “coaches” and “guides.” Ultimately, wearables can use these individualized and dynamic metrics as a bridge to help users understand their own definitions of wellbeing.

Many of the most interesting next generation of wearables are already working in this direction, recognizing that most meaningful measurements are not static. The LUMO back device is designed to give feedback on one simple but significant aspect of fitness: good posture. Users wear the LUMO device on a belt that sits on their lower back. When they slouch, LUMO vibrates, reminding them to stand up straight and tall. This type of reminder is less about an abstract data point like fat grams and more about one small but meaningful change in the body. The strength of this kind conditioning is that it taps into peoples’ background behavior rather than their rationality. Behavioral conditioning becomes second nature over time. Because LUMO guides its users to recognize their own body in space, it is most successful as a tool when it is rendered obsolete.

When designers in wearables put less focus on creating long-term relationships with users, they can create more meaningful value.

On Best Behavior
What does obsolescence mean for wearables? There are two strategies for approaching this problem. One, the creation of a range of low-cost wearable sensors; users choose from a selection and customize a device depending on what they want to track. The other is the development of a wearable with the capacity to track many changes, but that also allows users to determine exactly what dimension is relevant for them to monitor.

When developers in wearables put less focus on creating long-term relationships with users, they can deliver more meaningful value to users in the moment. Much like small children use a bevy of temporary “training cups” before they ultimate graduate to a “big kid” cup, adults might also have all sorts of disposable wearables that help them reach the next stage of their skill development. The future of wearables is not about creating the single best product for all eternity. The greatest tools will acknowledge our own idiosyncratic metrics and ultimately put us back in touch with our own intuitions. And, just like all those discarded sippy cups, their very success will ultimately render them obsolete.

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About the Foundation: Carl I. Bourhenne Medical Research Foundation / Aging Intervention Foundation
About Me: Johnny Adams

Call Johnny at (650) 265-4969 or (949) 922-9786 cell
Email: JAdams – at – AgingIntervention dot org

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About Johnny Adams

My full-time commitment is to slow and ultimately reverse age related functional decline to increase healthy years of life. I’ve been active in this area since the 1970s, steadily building skills and accomplishments. I have a good basic understanding of the science of aging, and have many skills that complement those of scientists so they can focus on science to advance our shared mission. Broad experience Top skills: administration, management, information technology (data and programming), communications, writing, marketing, market research and analysis, public speaking, forging ethical win-win outcomes among stakeholders (i.e. high level "selling"). Knowledge in grant writing, fundraising, finance. Like most skilled professionals, I’m best described as a guy who defines an end point, then figures out how to get there. I enjoy the conception, design, execution and successful completion of a grand plan. Executive Director Gerontology Research Group (GRG). Manages Email discussion forum, web site, meetings and oversees supercentenarian (oldest humans, 110+ years) research. CEO / Executive Director Carl I. Bourhenne Medical Research Foundation (Aging Intervention Foundation), an IRS approved 501(c)(3) nonprofit. http://www.AgingIntervention.org Early contributor to Supercentenarian Research Foundation. Co-Founder Geroscience Healthspan Forum. Active contributor to numerous initiatives to increase healthy years of life. Co-authored book on conventional, practical methods available today to slow the processes of aging – nutrition, exercise, behavior modification and motivation, stress reduction, proper supplementation, damage caused by improper programs, risk reduction and others. Fundamental understanding of, and experience in the genomics of longevity (internship analyzing and curating longevity gene papers). Biological and technical includes information technology, software development and computer programming, bioinformatics and protein informatics, online education, training programs, regulatory, clinical trials software, medical devices (CAT scanners and related), hospital electrical equipment testing program. Interpersonal skills – good communication, honest, well liked, works well in teams or alone. Real world experience collaborating in interdisciplinary teams in fast paced organizations. Uses technology to advance our shared mission. Education: MBA 1985 University of Southern California -- Deans List, Albert Quon Community Service Award (for volunteering with the American Longevity Association and helping an elderly lady every other week), George S. May Scholarship, CA State Fellowship. BA psychology, psychobiology emphasis 1983 California State University Fullerton Physiological courses as well as core courses (developmental, abnormal etc). UCLA Psychobiology 1978, one brief but fast moving and fulfilling quarter. Main interest was the electrochemical basis of consciousness. Also seminars at the NeuroPsychiatric Institute. Other: Ongoing conferences, meetings and continuing education. Aging, computer software and information technology. Some molecular biology, biotech, bio and protein informatics, computer aided drug design, clinical medical devices, electronics, HIPAA, fundraising through the Assoc. of Fundraising Professionals. Previous careers include: Marketing Increasing skill set and successes in virtually all phases, with valuable experience in locating people and companies with the greatest need and interest in a product or service, and sitting across the table with decision makers and working out agreements favorable to all. Information Technology: Management, data analysis and programming in commercial and clinical trials systems, and bioinformatics and protein informatics. As IT Director at Newport Beach, CA based technology organization Success Family of Continuing Education Companies, provided online software solutions for insurance and financial professionals in small to Fortune 500 size companies. We were successful with lean team organization (the slower moving competition was unable to create similar software systems). Medical devices: At Omnimedical in Paramount CA developed and managed quality assurance dept. and training depts. for engineers, physicians and technicians. Designed hospital equipment testing program for hospital services division. In my early 20’s I was a musician, and studied psychology and music. Interned with the intention of becoming a music therapist. These experiences helped develop valuable skills used today to advance our shared mission of creating aging solutions.
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